The World Is Flat

Thomas Friedman’s book “The World Is Flat” suggests that information
technology and the speed with which it is changing creates a leveling
effect for large and small business. This implies that having access
to online data for knowledge-based companies can lead to a creation
of competitive advantage. This is a global phenomenon that evolves
around different cultures, religions, educational backgrounds and languages.
Individuals can increase their market value by becoming familiar with
the multiple information systems devices. Creating a web page for a
business helps them to have a global voice which enhances their ability
to provide goods and services more effectively. If smaller companies
think in this “global” manner then they level the playing field with
larger companies. Information sharing is the key to growing a
business in today’s competitive environment.

Greg Burrow