EA Sports

INFS3500 Greg Burrow Assignment 1
WEDNESDAY, JANUARY 26, 2011
EA Sports Corporate Culture
EA Sports Corporation
Redwood Shores, California

While researching EA Sports Corporation I found it hard to believe the extent to which this company strives to meet the needs of it's employees. They recognize that their greatest asset is their people. They are a global dynamic which crosses over to multiple cultural entities. Satisfying so many diverse people would seem to be a monumental task in itself. They pride themselves on creating a productive workforce while simulating a family atmosphere within a professional enviroment.

As explained by a letter from Gabrrielle Toledano, Executive Vice-President, Human Resources, they have a straight forward mission plan with defined objectives for continued growth.(www.insideea.com/working-at-ea/) They take pride in hiring good managers that stay up to date with effective people management skills which include clear, transparent communication skills. These skills run both ways and is always key for a good working enviroment. Praise and reward are also crucial for a successful working relationship. They also realize that diversity is a critical aspect for maintaining and exceeding growth objectives. EA Sports strives, like all companys, to hire the best employees available, but during my research, I have come to the conclussion that they also want family oriented individuals with vision. They go out of their way to create an enviroment in which
work and family can co-exist without losing productivity.

EA Sports describes itself as a company of People, Games & Opportunities. (www.insideea.com/locations/) Working together as a team from so many different locations is imperative to the success of their products as well as their people. They also put great emphasis on individual growth. The opportunity to work across multiple platforms and specialties can certainly result in more productive employees. One EA employee compared working at EA Sports to sitting at home in the living room playing games. The facilities available to EA Sports employees are truly amazing. These consist of preschool daycare, weight room, pool, soccer field and basketball court. (Just to name a few.) Surely this is an incentive to maintaining a happy and healthy workforce.

My last reference refers to the seven reasons that are stated as to why you would want to consider working for EA Sports. (www.insideea.com/applying-for-jobs-at-ea/)
1. Work on world class games from day one.
2. Work with the best people and share ideas.
3. Philosophy that one person can make a difference.
4. Global company that provides multiple career opportunities.
5. Highly ambitious company.
6. Provides opportunities for career development.
7. Opportunity to entertain millions of people.

To conclude, I can only say that conducting research on EA Sports has perhaps been a glimpse into the future for businesses that wish to adapt a first class model for success. Employees are a company's greatest asset. Work and fun can co-exist without hurting productivity, and emplyee incentive can result in a successful enterprise.

Greg Burrow