Predictably Irrational
By Dan Ariely
Dan's multiple Experimental Methods were quite
amusing. The Visual Illusion method distinguished
the fact that reality and illusion are often blurred.
The Decision Illusions method illustrates that
diferent cultures may complicate or JAM issues
which skew the line between being rational or
disillusioned. The Knowing Preferences or Not
theory showed that assymetric dominance can result
in a desired outcome. (Online or Print)
The Cheating Theory shows that the probability of
risk vs. return can be a factor because of each
individuals need to feel good about themselves.
This Fudge Factor comes into play with people
questioning their moral and ethical aptitude.
Altogether he showed that physical and mental
limitations may keep us from building a better
world. But in his own words "people get things
wrong."
Greg Burrow
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